Are you up for “Mattel PlayBack”?
Where are all your toys 90’s kids? In the basement? Old containers or just lying at the back of your old scraps? Wherever they are, it’s time to bring them out because Mattel is all ready for an exceptional Barbie transformation.
While all countries are putting up forces to tackle the ongoing climate feud, more and more independent firms are coming out to support the noble cause. Mattel, the seventy-six-year-old toy firm is launching a pilot program called “Mattel PlayBack” that is designed to recycle and reuse your old toys for future Mattel products. Isn’t that brilliant?
Uno, Lego, Little Tikes bikes, and Rock-a-Stack toys are considered some of the most authentic recyclable decks, and if you are having any one of them, you might have a chance to contribute your hand in the climate change action. Brands collaborating with the program include Barbie, Matchbox, and MEGA, while Mattel hopes to add more and more brands in the future.
Several governmental initiatives, as well as individual organizations, are coming up to challenge plastic pollution which might sound like a start of an environmental victory, but the reality remains far comprehensive. In reality, climate change is threatening the planet in the worst way possible, thanks to the growing plastic pollution. It’s time for us to rethink the way we see plastic. Finding an alternative for plastic seems to be the first step in the direction, however, that’s the job of scientists and experts.
For a common man discovering a way to recycle or reuse the present plastic can prove to be an excellent approach to tackle climate change. To be clear, adopting an ‘eco-friendly’ lifestyle can help one reduce the greenhouse effect and also stop the environmental hazard caused by plastic. Therefore, Mattel’s new program to reuse our old toys not only pave the way to recycling but also stops the manufacturing of new plastic.
People can participate by visiting the company’s website, printing a free shipping label, and mailing the toys to the company. Then all the collected toys will be sorted based on their material type, processed, and recycled. Toys made of materials that cannot be recycled will be used for converting waste to energy. It’s a win-win deal!
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